SAN FRANCISCO March 6 news, Microsoft CEO Steve Ballmer Thursday local time, a speech in front of the Pop Up Display at the University of Washington, said the company will charge for future development in the cloud computing services. Following is the full text of Ballmer Speech: MARK EMMERT: Good morning! First of all, Welcome to the School of Computer Science and Engineering. We had expected to be packed today, and now even the hanging Department also filled. Welcome you to come.

As we all know, between us and Microsoft has a very long relationship. From Steve and Bill just entered school and began obsessed with the computer, and even today can be said that Washington has been established between universities and Microsoft will continue to maintain the important relationship than ever, and we are proud. Every year, we have to transfer approximately 100 graduates from Microsoft. Schools also have a large number of Microsoft interns. We are also research, extension and education teacher with Microsoft Exchange, which is very important to us.

Therefore, the University of Washington faculty and students warmly welcomed Steve delivered a speech here, so we have the opportunity to listen to his insights. Obviously, I do not need to spend time to introduce Steve, and his name Ruleiguaner. His curriculum vitae is almost flawless - apart from "is not the University of Washington students," this point. His success has gone beyond what he received degrees from Harvard, as an outstanding corporate leadership, he was very successful.

Microsoft was born in the process - I guess you are like a midwife, a staff working 24-hour sleepless nights, are not you, Steve? Microsoft's Steve participated in all of the events, and start a business leadership as a whole, single-handedly built this a transformative effect on the global enterprise, changing the way we work and live. Therefore, I am very honored to be able to Steve Ballmer - The University of Washington, a great friend, outstanding business leaders, distinguished citizens of the Northwest region - introduced to us. (Applause) Steve Ballmer: Thank you, Mark. I must admit that I have never encountered hanging hall packed situation. So today I want to fight for a good performance.

Upstairs friend behind the Pop Up Displays, Hello, everyone! There are outside friends, say hello to you! I am very honored to have the opportunity to deliver a speech at your school. There was some irony experience - when I was traveling around the world, Microsoft colleagues always say: We hope that you at this university, that university, the University of Oslo, Budapest University of speech. The irony is that I have never had a speech at the University of Washington.

So, today I come, and have the opportunity to share with you some of my ideas, to answer your interesting question. For me, really honored. As Mark just said, for Microsoft, the University of Washington is the most important research institutions, the cradle of talent, as well as partners and friends, ever.

We can always find the best and brightest talent, they can effectively promote and shape the future of technology, which is the focus of today I would like to talk about. You know, in a sense, the technology industry continue to develop, develop, and further development, this way, were pleasantly surprised! For other industries or other technology, I do not have much of a grand historical research, but they seem to appear at a certain time would be signs of exhaustion.

And I think as the technology industry is like a heaven-sent gift, does not stand still to give. As we all know, the first computer was born in 1949, 60 years later, we sit here, there are still many aspects of waiting for us to go forward. Ed Lazowska University of Washington, has previously stressed: 1969 is indeed an important year for the birth of the Woodstock music festival, man's first landing on the moon, but relatively speaking, these are not large, because in 1969, People first contact to the Internet, this gift is like a gift from God, like, always granting of non-stop. Today, I want to talk about Cloud. Cloud technology is a gift bestowed by the Internet. It is the next step in the computer field, the next stage, the next transition.

You would say: Cloud began five years ago, 10 years ago - depending on who you are, how you think. If you are willing, even dating back to 1969, you can say Cloud was born 40 years ago, as the microprocessor and the Internet is a heaven-sent gift, and constantly giving us a chance, let us make a difference. You recall the recent history: the early 90s, gave birth to the browser. Windows 95 is very avant-garde at the time, because it comes with built-in browser. I will not spend too much history of the browser bickering.

As you know, free e-mail was born, we are in the late '90s introduced hotmail, and then search. However, cloud technology is another big step forward, we are in a warm discussion and reflection, it can present here to carry out important research and development of important products, continuing to move forward and do all sorts of wonderful things. About five years ago, Microsoft's chief software architect Ray Ozzie wrote a memorandum to the main set Cloud and its importance, we immediately have been touched, and has been urging companies to pay attention Pop Up Cloud! Cloud! Cloud! Cloud! It has been five years later, Cloud still has many unfulfilled potential. So, what is cloud technology? This is a big problem. Now, I stand up at those who have the opportunity to use, promote, shape, cloud-technical people involved in the perspective of a brief Cloud.

I will explain my point of view, but I think you are willing to look at ordinary passers-by on the street, the University of Washington students know what Cloud. I do not know what the future will be whether we have been talking about Cloud, this word has emerged 3 years, 5 years, or even 10 years, said it is a constant given gift. Today, we have to do is to understand the scale of cloud technology, I can tell you that we are betting the company's future in the cloud technology, I also believe that the industry will also be many companies betting their company's future in the cloud technology, and the value of 3.3 trillion U.S. dollars of the global industry are all incredible technological change under the cloud of the bet. In a sense, people think this is the Cloud of everything.

But, thank God, we still have Coach Sarkisian, he was very versed in technology, the most important part of the cloud. Therefore, I want to share cloud technology, the five major dimensions, the five major opportunities, need your five best ideas, best ideas, the best inventions, business innovation, academic inventions, product invention the key issues, These will effectively promote the development of cloud technology. I will also introduce Microsoft displays in this area, some background information. The first principle, cloud technology to create an opportunity and responsibility. Now, it sounds like a cliche of some commercial terms. In fact, it is a wide variety of innovative behavior, I think we have seen, and will continue to see new software investments, these investments create new business models, new business opportunities to start and success.

Due to an unprecedented commercial software infrastructure, it has created for users to protect their opportunity and responsibility - to protect their privacy, to protect their confidential information. Although this is a social problem, but they are also technical issues, invention and innovation issues. Since we will be cloud technology as an opportunity, I think people can use it to do a lot of things. Creative people develop a content, a software, it immediately appears in any corner of the world, it is not quite the ironic thing? However, we see more and more companies promote their own infrastructure can support these small ideas. We have seen the invention of this App Store, Apple's done a very good thing, so that people can get from their own intellectual property business interests. We see more and more work in an orderly manner.

In the era before the arrival of clouds, over the years, I spent a lot of time thinking about good ideas, people write applications that we are very great, we had two customers in the hometown of Dubuque. But now Microsoft's not what, in Des Moine, Seattle, New York, our customers spread throughout the country. If you think a commercial infrastructure that can support the new creators, with a variety of intellectual property creators. Open source has become an interesting phenomenon. People say that I am willing to spend my own time to participate in free software development.

With the upcoming new commercial infrastructure, I believe that many active participation of the inventor of the present will be asked: How can I make money? How do I from my wonderful innovation for economic interests? It still needs a large number of new inventions. The world is not perfect, especially in the commercial infrastructure. Yes, you can create a Web page and advertisements. There are some things you can do. However, we are not able to develop a diplomatic mission to the creators of a more powerful technology. This is my Cloud passionate one aspect - the role I am excited about it. It immediately tense up, especially when it comes to advertising.

People feel disturbed by the - how do my privacy? That is why we have to discuss opportunities and responsibilities. For the creators, employees, their duty is to respect the consumer, a truly enable users to control technology. Within Microsoft, we have a heated debate, is to the new Internet Explorer 8 in the search with a new feature called privacy. If you are really able to shut down, then the industry's commercial department staff would say: This is not a good idea, because the business activity is limited. So, I think we all bear a responsibility, that is: not only from a social point of view to respect the users, but also the development to protect their anonymity, privacy, security, technology, these security privacy include: I said what I told Who is talking, and I go where, and what to me is very important.

Invention level is high. I bet that if I do a survey, we will be able to understand the global part of the Facebook users. Facebook in many ways did a great job. We have seen a number of challenges, such as: how to make a person from the technical point of view to describe the intelligent user interface? How would you describe who you are? What you want to protect? What you want the content from being infringed? Whether the University of Washington, Microsoft, or elsewhere, there are a large number of high intelligence professionals want to find out these issues.

At Microsoft, we try to look at an interesting perspective on this issue. We believe that as a large company, we have to play a leading role in the protection of privacy. We must make every effort to do an excellent job to ensure the provision of commercial infrastructure for all companies and establish a vigorous and healthy competition atmosphere. We understand both sides of the ledger, because for the creative people who could have the opportunity to truly build a strong business is very important, regardless of the payment infrastructure, retail shops, catalogs, settlement, or advertising, the market there are many powerful innovative commercial companies. Therefore, it is the cloud dimensions, I think we need to build cloud dimensions of the joint efforts of all. Second, the cloud size.

Cloud technology not only to learn can also help you learn to make decisions. If you ask most people: What is the Internet, rather than ask them: What is Cloud. If you ask most people what is the Internet, they will tell you, the Internet is a virtual collection of local companies and individuals. It and the virtual world are. The world's largest and complex. Therefore, to help users navigate, first to develop is the directory services, search services. People to develop tools to help users browse and find information, and information collected.

However, we must further make a difference. Cloud, the Internet also need to understand the user's personality, need to keep studying and understanding this virtual world everything. We are very pleased to see that a total of 83 million worldwide website, but you really want to find specific information, I have to say: It's hard! As the U.S. health care system, the debate side, I think I should know exactly where the community will be spending money. Try it you know how big the size of network! Choose one of your favorite search engine, and then start the search. Found that a lot of links you will find large amounts of data, you may want to cut, copy, paste these data, but you want to simply filled with good little chart. We have how much money is spent on health care?

The elderly, young people, poor people, rich people points, respectively of the population died, how much? Need only very simple 8 data, but you happened to these eight data that can not be learned behind the public debate. However, I think that as citizens, we should be aware of these eight data. However, the Cloud will be able to learn from all of these data, useful information, if Cloud would like to know from me what I am interested in is not a few years will be able to accomplish. Machine learning is a science, University of Washington, this is a very big science. However, it is also a practice, there is not much science. I dare say, recalling the industry, at least 10 years old. But today, it may be the most popular areas of computer science is one, because we are all trying to see the information and meaning from the information collected. We would like to take a look at the human expression, and to learn about people's intentions.

These efforts will continue to advance. Related to this tool can really help people get what they want, information and decision-making. When I was in the search engine, type "flower", I was 10 was not interested in a link on the flowers, I just want to buy some of the best prices available to spend. You can see that people do many things, how do we provide the tools and technologies? This is not just search engine problems. I very much liked us a product called OneNote, as a search tool, which allows users to gather information from a variety of resources. But how can we apply? How can I play a role? The answer is that Excel, I happen to have a number of thinking is, I developed a little on health care spreadsheet. I want Excel to Cloud in the access to information.

This philosophy is: Learn to understand me, and understand the world, make conclusions, and to help me make a decision to take action - I think this is a great idea. Just a few large companies in their own lab areas of concern, a company like ours, as well as our competitors and partners, we have played a special role, we need to open the area, as countless of people in their respective fields have innovative ideas. Hank Levy, Ed and I talked about the science. There are many people a better understanding of semantics, and can describe and help sort out the network in order to obtain scientific data.

Groups is greater than the power of Microsoft, Google, or any large company alone force. However, how to get people involved, and take advantage of cloud technology provides new learning, new background information, the new data? This is a great opportunity, we are passionately looking forward to! I want you intuitively understand the cloud technology is how to learn. Cloud's own need to learn. It must collect new data, induction of new data, the performance of the real world, and continue to become more intelligent and more, so that it can help me to learn. Next, we will invite Blaise Agueray Arcas came to power, he will show you a brief cloud technology is how to learn and to help users learn. Steve Ballmer: This demo has multiple meanings. First, it lets you know it can do.

Second, it helps to understand the world, how to learn from each other, how the data gathered online to understand the world, so that in their real-life meaningful. Third, the cloud to strengthen people in their social and professional interaction. On this point, you might think of e-mail, social networks and so on. All this is true only difference is that the degree of contact between people with each other. We will go to school, work, have a personal life. These activities can be socialized. People always say when in the work of professional. My wife usually work from home and to participate in some, and foster care-related work, but you will find that she can actually work outside the home, she managed schedule, work, or a cooperative manner with other people all together.

Cloud innovation to make our lives more compact, let us hope that a way of life, to share with people the way you want. We hope to be able to put these things together, hope to be able to do something when you do other things, such as work, games, watch the match, sharing with friends, or just out for a walk to find a friend and so on. The number of innovation is staggering. Today, we talked about social networking. But in fact, that's just the beginning. Facebook, Xbox Live, Twitter, many, many innovations are emerging. Next, talk about our interconnected way. I think I should make a speech to the University of Washington. Ironically, although I am here to talk about is the virtual interaction, socialization, but I do not think I do not need to personally come here and you share Allen Center.

When through the clouds of virtual interaction as successful as the on-site, we will succeed. This requires the integration of a variety of hardware and software innovations. Some people think that this is just the bandwidth problem. And I can assure you that the bandwidth will never be enough. Therefore, the need to have good enough software to handle real-time virtual scene in this room. Virtual meetings is not easy, but it is considered a good social and professional interaction began. Cooperation of enterprises have changed, but it will also continue to change. We have a cloud customer called Aviva, the world's fifth-largest insurance company. Aviva is a new name, in a merger transaction, they have 24 hours to switch to a new name. The first day, they believe need to tell employees that we have a new name. This is not easy, their spouses or significant people may not know where they work. Because not everyone at work, the work becomes very difficult. You can not count on everyone within the company, they may be at customer sites in various places, how to gather everyone together is a big problem. Then you can see the importance of innovation has.

A virtual way of doing the same thing, but also to maintain the same level of security and privacy protection is very challenging. This is Microsoft's main tasks. Think of us as we grow with Office productivity software, e-mail, Word, PowerPoint, expression, interaction and cooperation. The Office moved to the clouds to make it run in the cloud to help people contact and communication, and express themselves. This is what we will be introduced in June the next generation of Office products, core objectives. We have already achieved some success. Some of our Office products have entered the cloud, 90% of the clients, at least, institutional customers will continue to choose us.

A lot of work for individual users are still ongoing. We are working through the Hotmail and Windows Live to promote these efforts. This is a very important area of work. Fourthly, the cloud need to be more intelligent devices. This is not to say that we do not need to continue in the browser and standard on a lot of work to do. For the cloud is used to access its equipment is indeed very important, whether it's PC, phone or TV. As shown earlier, you are using the equipment is very important. We used to know your way is to sensors, camera, voice, gestures and so on. This year, we will be collected through the TellMe service cloud, and handle about 10 billion speech, including from call centers for voice, mobile voice search will be and so on.

Hence the need for devices to connect to users, provide a richer interface, returned from the sensor data, and to improve the cloud computing. Late last year, we released Project Natal. It is the one for Xbox, camera, can identify the user, voice and gestures. The hardware is very important, absolutely important. Good smart device hardware can simultaneously into the current best applications, such as a rich client applications, browser content, the next generation of natural user interface, voice, touch and so on.

Take a look at the current pace of innovation and development. PC has not five years ago, PC, which has a lot to with the cloud. Cell phones are not like five years ago, mobile phones, the next five years will surely be different. They are smart devices, and will be more and more intelligent. Of course, this does not mean that they must be very complicated, does not mean that they are necessarily expensive. Our innovative's job is to let people enjoy the cloud intelligence, along with simplicity and low prices. Like this PC, it is about 1.5 pounds, very light, has a large screen, as well as Amazon's Kindle reader and so on. You can get everything you want. This is a great device. Perhaps now is a little expensive for many people, but also within the scope of bear. Future similar products onto the market. TV is the same.

It will put these devices next to the TV, so that each television with smart, not just play video games. Simon has just demonstrated its functions, it has really looking forward to the user interface and smart. Speaking from Microsoft's Windows. It is the world's most popular smart devices, our goal is to cloud the future of Windows designed to the needs of smart devices. How to make billions of smart device users around the world use it? How do I make it in the world, reflects a growing cloud of high value? How these technologies for the new equipment? We are currently working around the mobile phone. We have a new version of the smart device Windows Phone 7 series, really designed for the Cloud. Pre-Windows Mobile is designed primarily for voice.

When the Windows Phone 7-series phones to market, you will see some very interesting and really put these technologies together things. I will not say these things in more detail. We have to do is in accordance with Blaise and Simon talked about way for users to integrate people, places, content, commerce and all other things, which is different from other companies. We are very early in the attention to this issue. For us, a big problem is that, in accordance with the requirements of clouds to develop more intelligent devices, mobile phones, PC, TV and other next-generation devices. The fifth area, cloud to promote the progress of the server and vice versa.

The initial cloud concept is only one set of servers. Yes, people buy a server. 1969, the first Internet site, that is, each side has a server. PC servers, etc. and then more and more servers. Up to now, the world has sold about 2 million units for the cloud computing servers. At present the use of server hardware and software needs of the times to change the way in cloud. Scale to promote the development of cloud computing - the number of servers, storage, the amount of data and so on. Earth photos, images and video are displayed in accordance with Blaise way to become digital, but in fact only one small part of the data can be accessible on the Web.

Load conditions are constantly changing, you may suddenly rise, it may suddenly drop. There are the geographical scale of the problem, we do in the sky television ran into this problem. Thank God, they did not sell to us in Seattle this service. The geographical scale of the problem does exist. Hardware and labor costs there are also the scale of the problem. This is the Internet world, which is the cloud world. Everything is changing rapidly. You need server hardware and software to rapidly deploy new features, new data and new products. Therefore, the cloud is changing the way we look at the server hardware and software approach. We are at the door showed a cloud product, the next generation of servers. It is the equivalent of approximately 10,000 servers.

Fully complete the next generation of the concept of product. In the past, we need to cool the fire-extinguishing pipe to them. The next-generation technology with a rubber hose is sufficient. It is the hardware technology, but also software technology. The original software concept is everything virtualization. If you just want to give the software and IT staff a little more agility, virtualization has been good enough. However, how to take the next step to help people design can be used immediately in the cloud applications? This is what we need to do. Goal is not to discard all the software and start again.

Therefore, the need to be able to migrate software and the use of previous skills. However, when writing software, you need to know what hardware it will run on the practical application of what kind of scenario. It should be able to be deployed immediately. Equipment failures or any other person is not your problem. Should not need someone to always take care of all of these machines. According to this principle, you need to design different development tools, hardware, management tool. Requires a lot of innovation in this area. The University of Washington, we have an item called the Azure Ocean to collect oceanographic data and the global into the Azure cloud. This means that ultra-large-scale data, and sensors all over the world will continue to provide more information. The recent earthquake in Chile, it will generate more data. There are the peak load, increasing data. How do I respond? Where to deal with these data? This is a very, very important thing. Cloud to promote advances in server technology, which in turn promote the cloud itself is progress.

How to make clouds more than just Microsoft and the other four companies be applied, while allowing more users and organizations to use? How to build your own internal cloud? You should be able to operate their own cloud, may not have 10,000 servers so much, but you may need to purchase refrigeration equipment, cables, power, network connectivity, as well as you can use the cloud. You may say, why not put all this into the public clouds as well? This may be due to integration with other systems and so on for various reasons. But now we do see government agencies and businesses are buying clouds, and deploy in their own facilities, or in their home countries or provinces and cities operate.

There is no doubt that cloud has changed the server. Through the private clouds or internal cloud, these innovations are changing the cloud itself. This is what I would like today to talk about the five areas. Now, I would like to look at Microsoft's situation. Simply put, cloud promotion of Microsoft's development, Microsoft is also promoting the development of clouds. From here to our headquarters just 10 miles. We currently have approximately 40,000 employees worldwide engaged in software development. Specifically, of which about 70% specialized in cloud-related work, or engage in I have just mentioned five aspects of the work.

The purchase of new equipment and into the data center is a cloud computing Mody? I even can not distinguish between the private cloud and the next generation of server and enterprise computing. But, we have about 70% of the employees are engaged in the cloud related work. A year later, this figure may reach 90%. We will continue to serve current customers. However, our current work and ideas are based on clouds. For the cloud services are concerned, Windows 7 there is a lot of work to do. We are inspired by the work of clouds. Windows needed to drive the cloud the development of intelligent devices, such as Windows Mobile, Xbox and so on. Of course, will be also from the cloud services. Based on Windows Server and SQL Server, Windows Azure and SQL Azure is the cloud as a design starting point. Microsoft Office and Exchange, and SharePoint is used by professionals in the background tool, now has its focus into the cloud. This is our company is also a big gamble. This is very interesting.

In this industry so much change occurs usually require 5 years, 10 years, and so the time is certainly not every year, of course, does not need 40 years. The Internet has come out 40 years ago during the 3,4,5 or 6 times big chance. Many companies seize these opportunities and achieved some success. Whether they can turn to, the real focus, and to seize these new opportunities? Which is the focus of our current work. If you do not want to change, do not enter our industry, from individual and corporate level, which is true. Current technology trends early on I did not have just joined the company 30 years ago, when the technology. Like all of you, like you have to learn subjects might also have different. Many years ago, have today's systems engineering expertise, but its content is in continuous development and advancement. For all of us and businesses, this is a good opportunity.

Many of you might say, "This has little to do with me," I still go to school or just graduated or have a lot of good ideas. I want to say is that you are entering an industry, the world's most wonderful have the opportunity to make a great academic research and products, to seize the unique business opportunities. We welcome you to join Microsoft. My e-mail address is This e-mail address is being protected from spambots. You need JavaScript enabled to view it , could resume if interested to me. Now is an opportune time to join the industry, cloud between the processor and the Internet-based chu all this industry is now worth big gamble is to promote the next generation of technological advancement opportunity. I said a little too long time. Thank you so be patient. Now to answer your questions. This is my first time in the Allen Center, a speech was very honored.